Flagship Store
Southlake's Original Artisan Ice Cream Experience
Milwaukee Joe's Artisan Ice Creams serves handcrafted, small batch ice cream at 1417 Main Street in Southlake Town Square, Texas 76092. Our flagship ice cream shop delivers fresh, made-from-scratch flavors with unlimited sampling, custom cakes, and delivery throughout Southlake, TX. Guests can order online for pickup or visit our location to taste their favorite ice cream varieties including authentic Indian, Mexican, and liquor-infused options. Read reviews from local families who've made us their go-to ice cream destination in Southlake since 1995.
Visit Our Flagship Store
Location: 1417 Main Street, Southlake, TX 76092
Established: 1995 (30+ years serving Southlake)
Ownership: Three generations of family tradition
Annual Production: Over 10,000 gallons of handcrafted ice cream
Seating: 20-25 guests (indoor & outdoor)
Parking: Free throughout Town Square + parking garage nearby
Accessibility: Wheelchair-accessible, stroller-friendly
Restrooms: Available on-site
Dogs: Welcome in outdoor seating area (service animals welcome inside)
Sampling: Unlimited flavor sampling
Services: Dine-in, pickup, delivery, custom cakes, hand-packed pints
Dietary Options: Dairy-free, vegan, gluten-free available, Vegetarian
Peak Hours: Evenings & weekends (lines out the door Fri-Sat)
Quiet Hours: Weekday & weekend afternoons before 4 PM
Your Ice Cream Destination in Southlake Town Square
Milwaukee Joe's sits in the vibrant center of Southlake Town Square at 1417 Main Street, Southlake, TX 76092. This flagship shop is our only retail storefront and the primary place for experiencing our full range of handcrafted ice cream.
Southlake Town Square is possibly the largest outdoor shopping mall in the southern United States, featuring heritage architecture reminiscent of 18th and 19th century design. You'll find us surrounded by upscale boutiques like Apple, Lululemon, and Anthropologie, plus Central Market, and dozens of restaurants where families gather before finishing their evening with us.
We've been part of this community since 1995, now under third-generation ownership. Generations of Southlake families have celebrated little league wins, marked birthdays, and created weekend traditions at our store. The energy is infectious. Kids press their faces against dipping cabinets. Parents relax with a treat. The aroma of freshly baked waffle cones drifts through the air.
Why 85% of Our Customers Visit Us First
Most guests discover us while shopping, dining, or enjoying Town Square. Whether you're searching for "ice cream near me" in Southlake or planning your day at the Square, Milwaukee Joe's is the natural sweet finish. The remaining 15% are devoted fans who plan their trips specifically around grabbing their favorite ice cream.
What Makes This Location Special
- Prime spot in Southlake's cultural and commercial heart
- Steps from civic buildings, including Municipal Offices, Library, Chamber of Commerce, and City Courthouse
- Part of Southlake Town Square's year-round events (4th of July, Oktoberfest, Diwali Fest, Christmas celebrations)
- Online ordering available for pickup and delivery
The Milwaukee Joe's Craft: Science Meets Tradition
We craft our ice cream in small batches using carefully selected ingredients and time intensive methods that prioritize flavor over shortcuts. Every batch is churned for a rich, creamy texture and bold flavor that has defined Milwaukee Joe’s for over 30 years. It’s labor intensive. It’s old school. And we believe that’s exactly why it tastes better.
Our clay pot symbol represents our unwavering commitment to quality. If a batch doesn't meet our exacting standards, we start over. When a customer once noticed slightly fewer nuts in a flavor, we immediately pulled everything and remade it. We don't move to step two if the previous step isn't perfect.
Mass producers can't make ice cream this way. Their equipment can't handle our premium fat content without additives. Our small batch technique allows us to maintain quality standards that independent artisan shops like ours are known for. We craft everything in-house at our central kitchen facility, then deliver fresh to the Southlake store almost daily.
Science meets artistry in every batch. Our team approaches flavor development with precision, researching cultural techniques for treating ingredients and testing formulations until they're exactly right. Whether it's grinding Belgian cocoa beans or perfecting the brown sugar base in our cookie dough ice cream, we do things the right way, not the fast way.
Where Innovation Happens First
The Southlake shop is where we roll out latest seasonal experiments and flavor launches. You'll taste new creations before anyone else. We regularly run small focus groups and tastings here to gather direct customer feedback, which helps us refine recipes and maintain the high standard that defines Milwaukee Joe's.
Our signature sundaes originated at this location and became customer favorites that spread throughout our wholesale partnerships. When you visit, you're not just enjoying ice cream—you're part of our ongoing flavor development story.
Flavors That Transport You Across The Globe
A rotating library of unique flavors keeps every visit to our Southlake shop exciting. You'll always find signature favorites alongside seasonal specialties that showcase peak-season ingredients. From watermelon sorbet in summer to pumpkin custard in fall, our rotation follows nature's calendar.
Our globally inspired ice cream varieties have become legendary. Indian customers tell us our cardamom saffron "brings me back to India." Mexican guests say the same about our authentic Hispanic flavors. We research traditional techniques from various cultures, then adapt them to create ice cream that honors their origins.
Current flavor categories at our store:
- The Classics (premium vanilla, chocolate, strawberry)
- Refreshing Sorbets (dairy-free options)
- Artisan Specialty Flavors (limited-edition seasonal creations)
- Liquor-Infused (boozy treats for adults)
- Authentic Indian (cardamom saffron, mango kulfi, and more)
Fresh Ingredients From Local Farms to Your Scoop
We source ingredients directly from local farms whenever possible. Our team visits farmers in their fields to understand how they grow raspberries, peaches, and other fruits. This farm-to-scoop relationship ensures peak freshness without preservatives or artificial enhancers.
For specialty ethnic flavors, we source ingredients from Mexico and India to maintain authenticity. Our chocolate starts as Belgian cocoa beans, ground in-house into powder, then processed through a pasteurizer to create our signature chocolate base.
Quality ingredients create superior flavor. We place advance orders a year ahead to guarantee steady supply of the best seasonal produce. When ingredients aren't perfect or quantities aren't precise, production stops.
Made-to-Order Treats Beyond The Scoop
Ice cream is just the beginning at our Southlake creamery. We bake several varieties of waffle cones fresh daily in-store. The vanilla-scented aroma draws visitors from across Town Square. Watch our team hand-roll each golden cone before filling it with pillowy scoops of small batch heaven.
Our handcrafted ice cream shakes are made to order behind the counter. We sell five varieties of ice cream pies including Turtle Sundae, Bordeaux Cherry Mud Pie, Birthday Cake Pie, and Pecan Pie. Custom ice cream cakes combine vanilla or chocolate cake layers with any of our premium flavors, decorated to your specifications.
Hand-packed pints let you take seasonal flavors home. Unlike competitors who've downsized to 14 oz containers, we'll pack full 16 oz pints with the same quality you taste in our shop.
Walk-Up Window Service for Furry Friends
Dogs are welcome in our outdoor seating area. We don't allow pets inside the store (except service animals), but we're always happy to serve you at our walk-up window. Enjoy your treats on the patio while your four-legged friend relaxes beside you.
Dietary Options Without Compromise
Dairy-Free & Vegan
All of our sorbets are fully dairy-free and vegan. We're currently experimenting with cream formulations for our expanded vegan lineup launching soon. Multiple rotating sorbet flavors ensure variety.
Gluten-Free Choices
Multiple gluten-free cone options and flavor selections available. Staff can guide you through safe choices and provide detailed ingredient information.
Allergen Protocols
We take allergies seriously. Separate scoops, strict hygiene protocols, and pre-packaged gluten-free cones ensure safety. For severe allergies, we follow USDA standards with special accommodations.
Business Facts:
Milwaukee Joe's
- Milwaukee Joe's Artisan Ice Creams operates its flagship store in Southlake Town Square.
- The business has operated in Southlake since 1995.
- Produces small-batch artisan ice cream.
- Offers scoops, shakes, pints, custom ice cream cakes, and catering services.
- Serves customers throughout the Dallas–Fort Worth area.
- Headquarters are located in Southlake, Texas.
- Primary business type: Ice cream shop.
- Founder & CEO: Parul Desai.
